Storytelling and messaging
4 tools to deliver a better story
Storytelling. Conveying a message. Helping people believe what you believe. These all contain massive arbitrage vs other strategies, because a lot of people suck at this, or pay it insufficient attention. But whilst nailing down what you say matters, how you say it can help close out some gaps in a story. It can carry a weaker message and make it stronger. And of course, with a great story, deliver it well and you’ve got a home run. Let’s talk about 4 areas of improving the how when we deliver a story:Continue reading →
Need to explain what you do? Start by being a kid.
The other day, I was sat with a of the newly funded startup CEO’s.As usual, he’s smart. Technically competent. And, as with a lot of founders, has no idea how to simply explain what his new company does. Here’s how we figured that out.Continue reading →