Copywriting tips, from a polymath.

Copywriting is the most underrated skill in business. And something that I enjoy studying/failing at.Started dipping into the Basic Writings of Bertrand Russell, the polymath/philosopher.As his 'basic' writings are large enough to kill a small horse if you hit it with them, it's no surprise he has something to say on what makes good copy. Here are his top tips that I loved when it comes to writing…

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